Integrated Promotion and Regional Cooperation for Sustainable Tourism Development: A Case Study in Padang Panjang Regency West Sumatra, Indonesia

Kholil, . and Sukamdani, Nugroho and Soecahyadi, . (2017) Integrated Promotion and Regional Cooperation for Sustainable Tourism Development: A Case Study in Padang Panjang Regency West Sumatra, Indonesia. Asian Research Journal of Arts & Social Sciences, 3 (4). pp. 1-9. ISSN 24564761

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Abstract

Tourism sector is the dominant sector in Padang Panjang Regency West Sumatra province of Indonesia. Local governments have a serious attention to make this sector as the basis for local economic development. The main problem is what is the most appropriate strategy to develop the tourism sector as a leading sector to encourage economic growth in accordance with objective conditions of the region.

This study aims to determine the most appropriate strategies in accordance with the objective conditions of Padang Panjang Regency, using deductive and inductive processes. The results showed that the most appropriate strategy to develop tourism sector in Padang Panjang Regency is establishing connectivity and cooperation with the surrounding area, through travel packages and integrated promotion by involving local community, academics, and businessman.

Item Type: Article
Subjects: Pustaka Library > Agricultural and Food Science
Depositing User: Unnamed user with email support@pustakalibrary.com
Date Deposited: 15 Jun 2023 11:04
Last Modified: 23 Jan 2024 04:44
URI: http://archive.bionaturalists.in/id/eprint/881

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