The Strenghtening of Social Entrepreneurship within the Women Cadre Group of Posyandu (Maternal and Child Health Services) in Medan City

Women as part of human resources in one area most of the time are unemployed due to the lack of confidence and ability in solving problems which eventually lead them to the poverty. Therefore, women empowering in social entrepreneurship is one of the alternatives to alleviate unemployment. Social entrepreneurship opens new employment and it has role to decrease the unemployment in community including the volunteer members of Posyandu (maternal and child health services) whose role only as volunteer cadre in Posyandu (the maternal and child health services). Social entrepreneurship can be executed within the activities of the society which aims and is expected to create self-efficacy or confidence and to become the agent of change especially in the economy sector which can also generate income. Therefore, the entrepreneurships principles are the important foundation for the entrepreneurs to run a smooth business. The women cadre group in Posyandu (maternal and child health services) (n=30) are the potential entrepreneurs whom expected to be the entrepreneurs besides doing their volunteer activities in the health service. This research utilized combination approach between quantitative and qualitative, where the quantitative approach used survey method followed by the qualitative approach with the collection of in-depth interview the object of this research is the women cadre group in Posyandu (maternal and child health services) in Medan city. The data was taken from direct interview to the respondents with the assistance of the questionnaire. The result of the research shows that self-efficacy, family environment and social media altogether significantly influence the interest to become entrepreneurs.