Analysis of Startup Lightning Expansion Business Strategies in China

This paper delves into the concept of Lightning Expansion, a strategic approach inspired by the Blitzkrieg strategy employed during World War II. By examining the rapid expansion of enterprise scale and market area, Lightning Expansion aims to create industry leaders through economies of scale and market globalization. Utilizing the example of Pinduoduo, a high-growth e-commerce company in China, the study discusses the success factors that align with the principles of Lightning Expansion.