Floating Market-Based Slow Tourism: Harnessing Climate-Based Entrepreneurship towards Community Development in the South-Western Region of Bangladesh

Purpose: Slow tourism is a new, alternative form of tourism competing with mass tourism, as tapping its full potential can be utilised in riverine and flood-prone countries. The key purpose of this study is to find the elements of slow tourism in the southwestern part of Bangladesh, known for its serene floating market, and assess its features that are compatible with the principles of slow tourism.

Methodology: This research adopted a qualitative approach. Qualitative methods such as narrative interviews, key informant interviews and FGDs were used to collect primary data. The southern region of Bangladesh, is famous for floating market and was selected as a study site.

Findings: To incorporate the floating market through the broader lens of “Slow Tourism”, synthesising the attributes of slow tourism was significant. As the attributes of the floating market supported the characteristics of slow tourism to a certain degree, the floating markets and adjacent areas were a suitable premise for developing the concept of slow tourism.

Originality: Since there hasn’t been ample research on slow tourism in Bangladesh, this study can transform the perception of conventional tourism into alternative tourism. It provides tourists with spiritual tranquillity in the desired destinations of floating markets and a leeway to connect with local people, history and cultural products rendering a mutual reciprocity for future research.