The Successful New Manufacturing Products in International Markets at Volvo Cars Manufacturing Malaysia

Purpose: International markets gives big opportunities for developing new products for company to influencing company performance. The purpose of research is examines the factors of new product success towards export performance.

Design/Methodology/Approach: The study is determines the factors of new product success in international markets. Questionnaires are distributed to employees at Volvo Cars Manufacturing Malaysia for collecting data. 130 questionnaires are distributed to employees in the company but only 100 were completed and returned back. The response rate of questionnaires is 76.92 percent.

Findings: The research determined the company performance in international market for various new product success factors. Specifically, in international markets, it determined pre-development, development activities, product cost and financial value, direction magnitude of advertising activities and order of entry and large for successful new products. Factors of new products successful in international market based on product characteristics or product competitive and market attractiveness are not significant.

Originality/Value: In international markets, developing new product success factors is the main objective of the study. The paper is aims to generate all the factors of new products are success towards company performance in international markets.