The Effects of Total Quality Management and Market Orientation on Business Performance of Small and Medium Enterprises in Pakistan

The small and medium enterprises (SMEs) play a significant role in the economic development and progress of the country. There are number of factors that contribute to the success of SMEs. This study investigates the effects of total quality management, market orientation on business performance of small and medium enterprises in Pakistan. Target population of the study was SMEs. Sample size of this study was 183 SMEs operating in Rawalpindi/Islamabad. Questionnaire protocol was used to collect the data. SPSS 20 software was used for analysis. This study adds to the literature by proposing the model to examine the relationships between TQM, MO and business performance of SMEs in Pakistan. The study concludes that both TQM and MO significantly contribute for higher business performance of SMEs.